Icon design and full application (including brand hierarchy) of the device NFC (Near Field Communication). NFC identity comes from a common project between the leading European phone operators (Orange, Vodafone, DT, Telecom Italia and Telefonica). They get together in the adoption of a unique communication protocol which will identify the technology on mobile devices and enabled supports.
The visual identity of NFC (Near Field Communication) has been selected in the short list at ADCI AWARDS 2012.
CREDITS:
Client/ Telecom Italia
Commission/ The Brand Shop
Design & Branding/ Piergiorgio Paolinelli
Creative direction/ Diana Mascoli