Poste Italiane Roadshow “Target day”, dedicated to the new Direct Marketing and integration between off line and on line.
An activity which has showed to business companies the evolution of direct marketing instruments. It has been done in four cities: Bologna, Milano, Torino and Roma where the "Target Day" has been hosted, a unique event with the presence of eminent specialists, introduction of international case histories and multimedia activities. For this purpose, has been created a new website, www.targetday.it, together with a web app, where you can create your own stamp picture.
Account Manager: Filippo Bonifati
Art Director: Anna di Cintio
Design: Piergiorgio Paolinelli
Copywriting: Sarah Amatori
Executive Creative Direction: Geo Ceccarelli